November 22, 2018
Dear valued
customer,
Following a
period of consolidation, the liner shipping industry has changed significantly
in recent years. Hapag-Lloyd has been a very active driver in this
process, is stronger today and more than two times larger than it was in
2014 in terms of transport capacity. After having successfully integrated CSAV
and UASC, we would like to share some details about our future plans and
our new ‘Strategy
2023’ with you.
In recent years,
our industry has not i nvested sufficiently in supply chain reliability and
quality and it is obvious, that we need to change that. The coming years, you
and your needs must and will be our number one priority.
We will invest
more in digitalisation and automation, which will give us the ability to
continually improve the quality of our services. We will invest in our
people to even better understand your needs and to deliver more value as well
as an unrivalled level of reliability and quality to you.
We are very
aware that these are ambitious goals and that this will be a multi-year
journey. But no matter what challenges we might face along the way, our
vision will remain clear: In the coming years, we will steadily work towards
becoming your number one carrier for quality.
I would like to welcome you on board this exciting journey and encourage you to
share your feedback with us – anytime, anywhere.
If you are
interested in additional information, please also take a look at our website.
Finally, we
thank you very much for doing business with us and for your continued trust in
our company and its services.
Kind regards
Rolf Habben
Jansen
CEO Hapag-Lloyd AG